Hosted October 19-21 in La Jolla, California, the Housing Giants Leadership Conference will bring together C-level executives across the areas of operations, sales and marketing, design, purchasing, and finance within the homebuilding industry. Glenn Cottrell, Managing Director of Builder Solutions at IBACOS will host a panel discussion that addresses the "Cost of Quality" and will inform attendees about how investing in quality can result in profitability and increased buyer satisfaction. Panelists include Doug Campbell from CalAtlantic Homes, Mike Carver from KB Home, and Jasen Torbett from Shea Homes. Each will share their best practices and lessons learned on the Cost of Quality.