It’s tempting to say that the housing industry “needs to innovate to survive,” but it’s not true. Our industry will always survive.
But in what state? Consumers are smarter and more demanding than ever. Construction labor is harder to come by, exacerbated by higher performance standards and environmental regulations. And, the age of connectivity and the Internet of Things is going to change everything.
If we want the housing industry to thrive (not merely survive) in the face of this new reality, we have to change the way we think, feel, and act about innovation.
Read Michael Dickens' full article in Builder to find out how.